Personal blogging has been popular for many years now, and it has exploded in popularity in recent years. There are many reasons for this, and one of the main reasons is that people are learning they can monetize their blogs things to affiliate marketing. While monetizing a blog does require time and patience, affiliate marketing opportunities have become available for just about every niche subject that is marketable.
While many people use a free blogging platform, they are often still in need of a domain name and hosting services as they get going. People want their blogs look professional, and a good web host is going to provide them with plenty of tools, as well as reliability on the web. They look at several different factors when choosing a web host, price being just one of them.
One of the key components of a good web host is tech support. If a person runs into issues when setting up a personal blog, or their blogging site is not visible on the web, they expect to be able to reach out to tech support for an answer and a fix. Unfortunately, many web hosting companies out there choose to think about customer support and service very little. Companies that focus on this area while still minimizing their own costs are more appealing to bloggers.
What kind of features and add-ons can you offer bloggers? In other words what is special about your company, and what sets it apart from other web hosting companies? You have to remember that these features and add-ons help make a customer’s blog stand apart from others as well, which means this is something blocking customers are looking for, unique differences.
Many web hosting companies do not make information about the hardware they use widely available. If it is, it’s typically in the fine print. Making this information available helps a web hosting company be more transparent, and this caters to the more experienced personal bloggers who know more about the different types of hardware, especially servers.
Encouraging existing customers to leave reviews when satisfied with service helps to build a web hosting company’s reputation. With the help of social media and a slew of ways to leave reviews online, it is quite easy for customers to leave their personal reviews of company.
Email marketing and features, while traditional, are still very important to marketing campaigns. Email features are something that web hosting companies usually offer to their customers, but what can you offer them that sets your web hosting company apart from the others? For example, can you boast that your company offers advanced spam control?
What about the control panel you offer customers is different from other web hosting companies? Additionally you want to make all kinds of information known about the control panel so that customers can familiarize themselves with their options if they choose you as their web host. Do you use Plesk or cPanel? The interface of the control panel must be user friendly, and you want to make sure that your customers are aware of this.
Do your customers have room to grow with your web hosting company? This is big, especially for experienced personal bloggers, and it’s referred to as scalability. Customers will be looking into how your web hosting company accommodates growth, especially if they have their own aspirations for their personal blog, such as monetizing through affiliate marketing or selling their own products and services.
Does your hosting company focus or specialized in assisting certain types of blogs? If so, these areas of expertise need to be highlighted. Customers are being instructed to look for web hosting companies that are a match for their niche.
Is there anything else that stands out about your web hosting company that you can convey to your customers? Ideally, it’s not just about what they need, but it’s also about the unique differences of your web hosting company that sets it apart from the others.